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7bb3afa9e5 "KFC Tests Its First Non-Fried Chicken". In 1996 the company repaired its relationship with its franchisees by immediately dropping the most contentious of the contract terms that had been proposed by chairman John Cranor five years previously. The 1976 contract was restored, including the 1.5 mile outlet exclusivity zone, while the parent company gained greater control over national advertising. Novak also axed the Colonel's Rotisserie Gold product and introduced a new non-fried item called the Tender Roast. Tender Roast was served by piece, as with the fried chicken, in contrast with the rotisserie product, which had been sold in quarter, half or whole chicken portions. Afterwards, Novak oversaw ten fiscal quarters of consecutive growth at KFC North America. As a result of his success at KFC North America, Novak became President and CEO of the entire KFC organization in 1996.. Brown believed that the Colonel Sanders brand could be used to market anything, and launched the "Kentucky Roast Beef" restaurant chain, and "Colonel Sanders Inns" motels. The two ventures quickly failed, although the roast beef chain had 100 outlets by 1970. That same year, KFC entered a joint venture with the California-based fish and chips chain H. The New York Times. ISBN978-0-88419-053-0. The Autobiography of the Original Celebrity Chef (PDF). ^ "KFC Makes Another Go at Roasted Chicken".
Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. Nation's Restaurant News. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. ^ a b Ramirez, Anthony (May 2, 1990). Advertising Age. ^ Ozersky, Josh (2012). As of year end 2015, KFC had 5,003 units in China, 372 units in India and 14,577 units within the KFC Division.